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            <title>DMEXCO Masterclass 2026 - Winning Customer Experience in the Age of Agentic...</title>
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            <description>&lt;p&gt;&lt;p&gt;&lt;em&gt;If nobody clicks, what's a website for?&lt;/em&gt;&lt;/p&gt;&lt;p&gt;For twenty years, the answer was simple: get found, get visited, get converted. That world is quietly ending—AI agents now read, summarize, and vouch for your brand before your customer ever reaches your site. The click is disappearing, and the website's job hasn't ended—it's changed: it's no longer built to be visited, but to be the definitive, reliable source that AI agents cite, quote, and act on.&lt;/p&gt;&lt;p&gt;This session unpacks what that shift demands—why accessible, well-built sites, not page views, are becoming the real currency of digital experience, and how agentic AI is already changing the way content gets built, orchestrated, and shipped at scale. You'll leave with a sharper answer to the question that opens this talk, and a clear view of what it takes to build a website worth citing.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.magnolia-cms.com/dmexco-masterclass-2026-winning"&gt;&lt;img src="http://video.magnolia-cms.com/64968559/132372516/c8cd801ca3b829b8543464c53827bb58/standard/download-17-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;em&gt;If nobody clicks, what's a website for?&lt;/em&gt;&lt;/p&gt;&lt;p&gt;For twenty years, the answer was simple: get found, get visited, get converted. That world is quietly ending—AI agents now read, summarize, and vouch for your brand before your customer ever reaches your site. The click is disappearing, and the website's job hasn't ended—it's changed: it's no longer built to be visited, but to be the definitive, reliable source that AI agents cite, quote, and act on.&lt;/p&gt;&lt;p&gt;This session unpacks what that shift demands—why accessible, well-built sites, not page views, are becoming the real currency of digital experience, and how agentic AI is already changing the way content gets built, orchestrated, and shipped at scale. You'll leave with a sharper answer to the question that opens this talk, and a clear view of what it takes to build a website worth citing.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.magnolia-cms.com/dmexco-masterclass-2026-winning"&gt;&lt;img src="http://video.magnolia-cms.com/64968559/132372516/c8cd801ca3b829b8543464c53827bb58/standard/download-17-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Magnolia AI Accelerator</title>
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            <description>&lt;p&gt;Speed up content creation with AI that’s made for the real.&lt;br /&gt;
Magnolia’s AI Accelerator is a collection of generative AI features that speed up content creation, automate repetitive tasks, and improve content and design efficiency.&lt;/p&gt;
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            <itunes:summary>Speed up content creation with AI that’s made for the real.
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Magnolia’s AI Accelerator is a collection of generative AI features that speed up content creation, automate repetitive tasks, and improve content and design efficiency.
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Magnolia’s AI Accelerator is a collection of generative AI features that speed up content creation, automate repetitive tasks, and improve content and design efficiency.&lt;/p&gt;
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